Virginia Tech AMA Partners with Blacksburg DECA

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This past Monday, April 15, Virginia Tech’s American Marketing Association worked  with Blacksburg High School’s business and marketing club, DECA, to help prepare the Bruin students for their international competition later this month.

 

The AMA, founded in 1937, is meant to teach and spread marketing principles and opportunities across the country. With over 30,000 members involved in the industry and groups at over 300 universities and colleges, their knowledge of the industry is very profound and well known.

Blacksburg met with the club to display their marketing presentations or practice their role plays for the upcoming International Career Development Conference. At this conference, they will compete with thousands of other high school students from all around the world.

 

“I think it was an awesome opportunity to meet with these college students that not only are learning about marketing through their major, but are passionate enough about marketing to dedicate their time to a club for marketing at Virginia Tech, so it really helped us,” said Howard Shi, junior.

 

The range of the club’s members knowledge also was helpful to the Bruin students, with study areas ranging from Marketing Information Management to Sports Management. Most of the students had experience in the past with DECA as well. This range of knowledge was helpful in meeting the needs of the students.

 

“The student we worked with and presented to had placed first at International’s in the exact area we are presenting in, so she was able to give us the inside tips to really take our presentation to the next level, and we were really appreciative of that,” said Tate Pospichal, junior.

 

Virginia Tech and Blacksburg High School’s close proximity opens the door for many great opportunities for collaboration, such as this one.

 

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